Subscriber growth is one thing. The real signals are whether people stay, open and act. Put this week’s numbers in and the four questions answer themselves, with the direction of travel against last week.
“Attention and audience, that is the ultimate currency of building serious wealth.”James, Scorecards lesson
Open rate, on James’s scaleSave a week to see where you sit.
0%20%flipping fantastic55 to 60%James’s own100%
This week’s numbers
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Unique opens.
Leave blank in a value-only week.
James’s bands, as he teaches them: an open rate over 20% is “flipping fantastic”; his own runs 55 to 60%. Rates here are worked out on delivered, not sent. If opens keep falling, look at the content, the writing and the selling pressure.
Week by week
Newest first. Arrows compare each week with the one before. Tap a week to edit it.
Swipe the table sideways for growth, delivery and sales.
Turn the scorecard into a decision
The scorecard should lead to a decision, an experiment or a better piece of content, never to admiring a dashboard.
Everything stays on this device. Nothing is uploaded and there’s no account. The bands are James’s own, as he teaches them in the course.
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The Newsletter Scorecard