Fourteen of James's own questions, one at a time. At the end you get the stage you've actually built, where you sit on his ladder, the three things keeping you there in his words, and the one page of the playbook to open first.
“No one wants to buy a job. People want to buy a business.”Are You Building a Business or a Job? · 9 April 2018
5%
Eagles: a profitable investmentWorks without you in it. Someone wants to buy it.
15%
Oxes: a profitable businessA team around you. Still needs you to make the magic happen.
80%
Sheep: a profitable jobSwapping time for money. Stops when you stop.
His entrepreneur's pyramid, as he draws it: 80 / 15 / 5 (The Entrepreneurs Pyramid, 3 December 2018). He'll also tell you the top tier is smaller than that in reality.
Everything stays on this device. Nothing is uploaded and there is no account. Answers save as you tap, so you can come back to it.
Drafted by Test Tube Marketing for James to approve. Every question, verdict and quote is a line he has said on camera or printed in the playbook, dated where it appears. The scoring thresholds, the routing and the six-step ladder are ours. Nothing here promises a return: the return is the capacity you get back and what you do with it (page 35).
Job or Business?Question 1 of 14
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James Sinclair EnterprisesThe Manager Who Makes You Money · Sections 1 to 3