Playbook tools
Playbook tools
Seven tools. All work on a phone, all save as you tap, none needs an account. Built by Test Tube Marketing from the workbooks and ten years of James's videos, so the exercises get done rather than read.
Fourteen of his own questions, one at a time. You get the stage you've actually built (job, business or investment), where you sit on his ladder, the three things keeping you there in his words, and the page of the playbook to open first.
Open the toolMark your team Y or N against the 10 criteria. Ten taps each. The payoff is the grid: the whole team on one page, with the gaps that run across everybody made visible.
Open the toolAll 43 questions, one at a time, scored with your thumb while the candidate talks. Category totals and the E + M = S scorecard build themselves, and candidates line up side by side.
Open the toolWhat a manager really costs (his plus 30% rule), your labour to turnover against his sector benchmarks, and the hours a manager gives you back.
Open the toolHis acquisition criteria as a screener. The verdict comes back in his words, with which of his deal structures fits.
Open the toolWhat happened this week, what it means, what the reader should do. Three headlines to choose from, a word meter set to James's range, and his six pre-send checks. Out comes a finished letter to copy.
Open the toolThis week's numbers in, the four questions answered: are we growing, do they stay, do they open, do they act. Week on week with the direction of travel, and James's bands on the open rate.
Open the tool